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The promotional campaign for Yihua’s new product line was a complete success. Author/Source: Yihua Group. Date: 2022-05-31. Clicks: 13. Since the start of the spring plowing season, Yihua’s fertilizer sales team has focused on the key priorities related to agriculture, rural areas, and farmers. With careful planning and thorough preparation, and while adhering to strict epidemic prevention measures, they organized offline marketing activities tailored to local conditions in order to break through the stagnant situation. Since the beginning of this year, due to the impact of the pandemic and international factors, prices of natural gas and coal have continued to rise, leading to increasing production costs for related products; as a result, the market has remained in a state of stalemate. To accelerate the creation of a collective market force and break through the market’s stagnation, the Xinjiang region, in accordance with the plans set at the beginning of the year, organized several dealer meetings in the Kashgar area, inviting customers to attend these events. Under the theme of \"ensuring spring plowing and making use of the farming season,\" they patiently explained the information about Yihua’s products to farmers, encouraging them to place orders on the spot. Its excellent quality, good reputation, and attentive service have won the trust of many farmers. At the end of April, a large-scale watermelon demonstration field exhibition held in Guangxi attracted 35 major growers to Dongmen Town in Fusui County, where they gathered to witness the effectiveness of Yihua Fertilizer. The Two Lakes region organized 30 large-scale growers in Nanyang, Henan, to visit Yihua’s 50-mu wheat demonstration plot; these growers praised the high-quality fertilizer and the excellent harvests it produced. Meanwhile, all employees in Hubei, Hunan, Hebei, and the Northwest Theater of Operations have remained focused on the market front line, setting clear goals, optimizing activity plans, and making concrete efforts to promote the sales of new products. As of May 27, 60 promotional events and 15 demonstration field visits have been held; Haidali has achieved 85% of its annual sales target, while zinc humic acid sales have reached 75% of the set target. The fertilizer sales system will maintain a strong sense of responsibility and urgency, continue to work hard in the market, strive to meet this year’s sales targets for new products, and ensure that compound fertilizer products become truly profitable products.