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Focusing on the “three transformations” to win the battle in marketing – Northeast Chemical Sales achieves the goal of double thousand in sales volume and transportation volume

2026-01-11View Original

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According to Sinochem New Network, in 2025 the operational performance of the Northeast Chemical Sales Company reached new heights, with annual sales of chemical products exceeding 10.3 million tons – for the first time surpassing the 10-million-ton mark; Over 13 million tons of chemical products were transported throughout the year, and for 9 consecutive years the volume remained above 10 million tons, making it the first chemical sales company under China National Petroleum Corporation to achieve the goal of selling and transporting 1,000 tons each. This marks the official entry of Chinese petrochemical sales enterprises into a new development phase at the tens-of-millions-of-ton level. By 2025, Northeast Chemical Sales will focus on three key areas: more precise market research, more intensive marketing efforts, and more thorough service delivery, in order to work together to overcome the challenges in marketing and promote simultaneous improvements in business performance, profitability, and scale. Market analysis determines the direction; dual drivers expand the market. Northeast Chemical Sales aims at the core goal of achieving growth among existing customers and generating sales from new customers. The company’s top management led teams on on-site visits to 57 upstream and downstream enterprises, in order to thoroughly analyze the distribution of chemical product resources, market capacity, and competitive landscape in the region. By creating industry structure maps, they laid a solid foundation for making informed decisions regarding market strategy and inventory management. By focusing on the establishment of a diversified sales system, we aim to activate the domestic and international market drivers, thereby creating a new development pattern for the chemical industry chain characterized by mutually reinforcing internal and external cycles. Leveraging the resource advantages of the Northeast region, efforts are made to promote close collaboration among production, sales, research, and application, thereby establishing a positive feedback loop in which supply and demand reinforce each other and production and sales advance together. This approach replaces the competition based on individual products with an overall competitive advantage for the entire industrial chain, and it enables the coordinated development of the industrial and supply chains through deep integration of production, sales, research, and application. Coordinated resource utilization strengthens trade; green development paves the way for a new era. Northeast Chemical Sales has established a dedicated trade team, set up a weekly meeting mechanism for information sharing, and dispatched business staff to the field to conduct market research, monitor market trends, and seize opportunities in the industry. Deepen strategic partnerships with key local enterprises, focusing on critical areas such as industrial chain integration, joint technological research, and complementary raw material and product resources. On the basis of ensuring a stable supply of pure benzene, trade cooperation projects for key products such as styrene have been successfully implemented. It takes the lead in coordinating the two-way flow of resources within and outside the system, using the resource needs within the system to drive sales growth outside the system, and utilizing the resources available outside the system to fill the gaps within the system; this helps to enhance the stability of both the demand chain and the supply chain, thereby creating a new industrial landscape characterized by complementarity, mutual benefit, and coordinated development. By 2025, the company’s trade business volume is expected to exceed 950,000 tons, marking rapid growth over three years and accelerating the transformation of this company into a trading-oriented sales enterprise. At the same time, the company is focusing on the field of green chemical products to support the development of the new energy industry; it has sold 6,000 tons of green ammonia, thereby steadily establishing a new paradigm for transformation and upgrading characterized by high-end features, intelligence, and sustainability. Collaboration between government and enterprises improves services, while targeted marketing enhances customer loyalty. Northeast Chemical Sales has strengthened its cooperation with the Liaoning Provincial Department of Industry and Information Technology to jointly promote the development of a supply chain system for the province’s petrochemical industry. Leveraging its own channel and resource advantages, it provides end-to-end, integrated support services for all segments of the province’s chemical industry chain. Fully leverage the synergistic advantages of \"product managers + account managers\" to collect and respond in real time to the requirements from both upstream production teams and downstream clients regarding resource needs, product quality, logistics methods, etc., and make every effort to advance product improvements and the development of a customized service system. By implementing detailed marketing strategies of \"one strategy per product\" and \"one plan per household\" on a point-to-point basis, a market-oriented customer service system was established, resulting in an increase in both customer loyalty and market reputation, with customer satisfaction rising to 98.9%.

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