8 Rules for the Workplace to Help You Define Yourself

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Al Ries and Jack Trout, contemporary marketing masters from the United States, were the first to introduce the concept of \"positioning.\" Today, positioning has also become an essential part of the professional world. 　　Resource Rule Resources are the fundamental condition for success. In life, most resources exist in a tangible form, such as money and all other visible assets; some resources exist in an intangible form, such as knowledge, skills, ideas, spirit, concepts, and one’s personal qualities; there are also resources that fall between these two categories, such as interpersonal relationships, inheritance from parents, or special opportunities. 　　If the monthly income is 100 yuan, it means that the resources one possesses are at that 100-yuan level; if the monthly income is 10,000 yuan, it means that the resources one has are at that 10,000-yuan level, including skills, social network, knowledge, and so on. The more a resource is used, the faster its value increases. For example, when it comes to friends, the more someone is willing to make friends, the more friends they will have, the greater their chances of meeting new people, and the higher their chances of success. 　　Furthermore, time is a resource that needs to be cherished especially. By making reasonable use of time and doing what needs to be done, one gets closer and closer to success. 　　Leadership Principle: It’s better to be number one than to just do things better. Pioneering brands are often able to maintain a leading position because they tend to become synonymous with that type of product. In a market economy, everyone is also a commodity and must abide by this rule. In real life, however, many people don’t want to be number one, or don’t know how to be number one. They often think this way: the company isn’t mine either, so why work so hard? There’s another idea: with low salaries and poor benefits, wait until I find a company with better conditions and then work hard to the max. 　　The first type of people can never be the best at whatever job they do, because they do not work proactively; the second type may be very talented, but they do not want to utilize that talent. Over time, it is likely to lead to poor work attitudes that can affect future career development. Therefore, it is essential to be clear about the type of work one likes to do. Once the right direction is chosen, one can continuously build up resources in that field and ultimately achieve success. 　 Long-term rule: Don’t focus only on the short-term results that come from taking drastic measures. A company has short-term sales goals as well as long-term development plans. The same is true in the workplace; one needs to have both short-term goals and long-term plans. Many people fail to succeed or achieve their dreams, not because they lack the ability, but because they lack the right direction and clear goals. The difference between successful people and mediocre ones lies in the fact that successful people always have a clear goal, a definite direction, and full confidence; whereas mediocre people live in a state of confusion and indecision, failing to take the decisive first step. 　　The law of sacrifice: Human desires are often infinite, and if one fails to make rational use of them, they will become their slave. If one wants to succeed in life, one must learn to let go. 　　The honesty principle: Acknowledge shortcomings and turn them into strengths. One should first cultivate oneself as a moral person; by becoming someone with high moral standards, one can ensure that, regardless of whether one’s career is successful or not, at least life itself will be successful. Only by continuously improving one’s weaknesses can one move toward perfection. It should be noted that the honesty principle needs to be applied flexibly; otherwise, it may backfire. 　　Rules of Success 　　Use “success” to achieve more success. For entrepreneurs who have just begun their journey, it is particularly important to project an image of success. When it comes to appearance, the quality of clothing is far more important than its quantity. When checking one’s wardrobe, it’s common to find many pieces of clothing that have been worn only a few times. If one pays twice as much for half that amount, it turns out to be a good deal, allowing one to always feel in top form. 　　Rule of Failure Failure needs to be faced properly; in many cases, failure is not something bad. On the other hand, creative thinkers understand the potential value of failure and use it as a stepping stone to generate new ideas. In real life, if one is extremely afraid of failure, it greatly reduces the opportunities for innovation. If a person fails very rarely, it means that person is not very creative. 　　The rules of promotion: In life, one must not only learn to showcase oneself according to the rules of success but also know how to promote oneself. Simply put, publicity is about creating a positive image around oneself so that people have a better impression of you. Human cognitive activities possess a kind of \"enlightening quality\": for example, if a certain trait in a person is considered good, that person is surrounded by a positive light/halo; conversely, if other negative traits are attributed to that person, this is the \"halo effect\".