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The ‘Efficiency-Boosting Granary’ Heart-to-Heart Northeast Marketing Summit saw orders worth nearly 300 million yuan! Author/Source: Xinlianxin Agricultural Inputs News Date: 2020-09-24 Clicks: 14 Cultivated land is the cornerstone of food production; safeguarding the minimum threshold for cultivated land is essential to ensuring food security. How can Chinese people hold their \"stoves\" more firmly? For agricultural input companies, this is an eternal issue that must not be neglected at any time. So, how does Henan Xinlianxin Chemical Industry Group Co., Ltd. (hereinafter referred to as Xinlianxin) ensure food security and contribute to the high-quality development of green agriculture in China? At the event site, on September 22, the 2021 Heart-to-Heart Northeast Marketing Summit themed “Protecting Black Soil to Enhance the Capacity of This Major Grain Reserve” was successfully held in Harbin. This prominent event brought together nearly 500 distributor partners from across the country. The reporter learned at the meeting that in order to meet the needs for diversified agricultural planting and address issues such as low nitrogen fertilizer utilization rates, Xinlianxin joined the ship of the new order in the agricultural inputs industry, focusing on development in the field of special fertilizers, which resulted in a significant 42% increase in the use of humic acid fertilizers (urea + compound fertilizers). Upholding quality agriculture. Jia Xinchao, Assistant General Manager of Xinlianxin Group. As a traditional fertilizer company that started out in the production of nitrogen fertilizers and has since thrived in the broader fertilizer industry, Xinlianxin has weathered numerous challenges over the past 50 years. Thanks to continuous innovation, its overall sales volume has seen steady growth. In response, Jia Xinchao, assistant general manager of HLH Group, said that amid a challenging external environment, HLH has adjusted its development strategy. Taking black technology as a starting point, the company is committed to building China’s own “humic acid black aircraft carrier”. Today, more and more distributors are willing to work together with Xinlianxin to promote high-quality agriculture, and have achieved outstanding results in core products such as compound fertilizers and high-efficiency urea. Lu Shulin, General Manager of Xinxiang Compound Fertilizer Division of Xinlianxin Group, explained why Xinlianxin decided to enter the specialty fertilizers sector by focusing on four aspects: increasing and stabilizing production, quality-driven agriculture, relevant policies, and the transformation towards specialty fertilizers. He said that by staying attuned to trends, the company makes decisive adjustments to its strategic portfolio. In 2019, it made a strong entry into the specialty fertilizer industry, quickly becoming a leader in the humic acid sector. Meng Zheng, deputy general manager of the compound fertilizer division at Xinxiang of Xinlianxin Group, is focused on efficient fertilization. In recent years, issues such as food security have received increasing attention; so how can fertilizers be used in a scientific and efficient manner? Zou Hongtao, professor and deputy dean of the School of Land Environment at Shenyang Agricultural University, said that the main measures for efficient fertilizer use involve: first, the technology of integrated water and fertilizer management ； Second is the rational use of loss-control slow-release fertilizers ； Third is the application of slow-release organic fertilizers such as humic acid ； Fourth is the rational selection of crop varieties. It is understood that in 2017, Xinlianxin partnered with a leading enterprise in the humic acid industry to establish Xinjiang Black Ecology Technology Co., Ltd., which focuses on the research and development of humic acid as well as efficient fertilization technologies. Leveraging the core technologies accumulated over many years in the field of humic acid, Dual Dragon has successively launched a range of specialized humic acid-based fertilizer products such as 1981 and Dacui. Thanks to their excellent performance in terms of improving crop quality and yield, these products have sparked a wave of interest in \"black technology\" within the industry. Successful Upgrade In 2020, as the fight against the pandemic accelerated industry restructuring, the entire marketing team and distributors of Xinlianxin in the Northeast region worked together to seek changes and move forward despite the challenges. Zhang Jiwei, sales director for the Northeast market at Xinlianxin Group, said that for the 9 product lines sold during 2019–2020, there were as many as 129 different formulations designed to meet the various needs of crops. Its Heart-to-Heart Humic Acid Sulfur Black++ has been highly favored by local growers, with sales exceeding 5,000 tons in the first year alone, thanks to its excellent performance in the field and affordable price. In addition, the new type of Super Control Urea and Value-Added Humic Acid 2.0 compound fertilizer have also been listed by the local authorities in Bayannur as products for targeted procurement. Zhang Yingzhe, director of the marketing department at Xinxiang Compound Fertilizer Division of Xinchuanxin Group, said that in recent years, Xinchuanxin has been focusing on humic acid, developing innovative black-tech products, and stepping up efforts to research, develop, and promote new humic acid products for different regions and crops. In 2021, Xinlianxin will also focus its efforts on four main areas: upgrading high-efficiency fertilizers, replacing conventional fertilizers, expanding the range of special fertilizers, and optimizing niche fertilizers. Subsequently, Meng Zheng, deputy general manager of Xinxiang Compound Fertilizer Division at Xinlianxin Group, Zhang Wenwu, director of urea sales, and Nie Yi, sales manager of Xinlianxin Group’s Northeast office, each provided a comprehensive analysis of the fertilizer market situation and outlined the relevant action plans. Layout: Working together for mutual success. At any time, good products remain the most powerful tools for companies to understand an industry and a particular market. The penetration power of a product also clearly reflects a company’s strategic vision and its ability to expand its market presence. It is understood that the total order value for products such as Xinxin High-Efficiency Urea, compound fertilizers, and special fertilizers at this summit was nearly 300 million yuan. So, what exactly does Heart to Heart use to win over the hearts of so many distributors? Speech by customer representatives: Han Hongyu (left), Zhang Hongyan (center), Meng Xianjun (right). Meng Xianjun, from Boli County, Qitaihe City, Heilongjiang Province, has been in the business of distributing agricultural supplies for many years and is very selective when it comes to choosing brands for marketing. He said that Heart-to-Heart urea loss control meets the requirements for weight loss and increased efficiency; it helps to prevent losses and reduce water pollution, is environmentally friendly, and also boosts yields. “Since 2012, Xinlianxin products have been promoted; when used on corn, they prevent the leaves from yellowing and premature aging, promote the development of the plant’s roots, and avoid nutrient depletion. Last year, 5,543 tons of Xinlianxin products were sold, with differentiated products accounting for over 50% of that total. ” Meng Xianjun said. Han Hongyu from Damin Seed Industry in Liaoning Province also has a strong preference for Heart-to-Heart products. It is understood that Han Hongyu has been seeking an efficient product that is scientific in nature and helps increase yields while reducing waste, as well as a suitable promotion model; the Xinlianxin loss-control urea and intelligent fertilizer distribution system meet his requirements perfectly. “My product sales exceeded 2,400 tons in 2020. With the strong support of Heart to Heart in 2021, I will continue to work hard to achieve even better results. ”Han Hongyu said.