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On August 11, China Heart to Heart Fertilizer Co., Ltd.’s mid-year results presentation for 2025 was held in Hong Kong. According to reports, in the first half of 2025, China Heart-to-Heart Corporation achieved revenue of 12.665 billion yuan, gross profit of 2.04 billion yuan, and net profit attributable to the parent company of 599 million yuan. Affected by falling product prices and rising raw material costs, gross profit is under pressure in the short term. As downstream demand gradually increased, product prices rose significantly quarter-on-quarter in the second quarter, with particularly sharp increases in urea and melamine prices. By strengthening marketing efforts, the company has driven an increase in sales of its various products, thereby enabling steady growth in revenue. At the press conference, Gu Zhaohui first introduced the leading advantages of Xinlianxin Group in terms of technical research and product development. Gu Zhaohui explained that Xinlianxin Group has a strong system for industry-university-research collaboration, and has currently established close cooperative relationships with more than 20 research institutions and universities ; At the same time, having a strong research and development team that has achieved significant results provides the core support necessary for Chinese companies to achieve cost leadership and a differentiated strategy. Meng Zheng introduced China Heart to Heart Company’s marketing transformation strategy at the press conference. In response to market changes such as the emergence of new types of agricultural entities and an increase in the number of large-scale farmers, customer demands have shifted from simply purchasing fertilizers to seeking comprehensive fertilizer solutions. Xinlianxin Company provides customers with comprehensive services, ranging from soil testing and analysis, expert-formulated recipes, precise fertilization to planting guidance. Through in-depth research on soil and crops, customized fertilizers are provided to farmers; the traditional sales model is transformed into a continuous service model, prompting distributors to evolve into service providers. A marketing service system with unique characteristics has been developed.
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