Luan brand urea is in high demand for export

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Luan brand urea is in high demand for export Author/Source: Luan Coal-based Oil Date: 2022-05-12 Clicks: 22 Recently, reporters received good news from the coal-based synthetic oil company: the Luan brand urea produced by this company is very popular in the market and is selling well. Even with the production lines operating at full capacity, there is still a demand that cannot be met for this urea product. Upon arriving at the entrance of the coal-based synthetic oil company’s facility, one can see vehicles from places such as Henan and Shandong lined up waiting to be loaded. After going through strict inspections and disinfection procedures, these vehicles enter the facility in an orderly manner to load Luanan-brand urea and liquid ammonia products. This busy scene has become the norm at this company these days. Since the beginning of this year, coal-based synthetic oil companies have actively tracked market demand trends, optimized production plans, and carefully managed operational conditions in order to increase product output and expand sales channels. At the start of the year, they signed purchase intent agreements with several distributors and downstream product manufacturers. Since April, as demand for urea has continued to rise, the urea products have entered a peak sales period. Driven by strong market demand, the company has managed to sell out all of its production for that month for the first time since it successfully switched to producing these products last year. According to statistics, in April the company sold a total of 30,426 tons of urea products throughout the month, achieving a monthly sales target completion rate of 103.14% ； A total of 4,630.28 tons of liquid ammonia products have been sold, with the monthly achievement rate for sales revenue reaching 123.24%. Entering May, agricultural demand in the northern regions enters its final phase, while the operation rate of compound fertilizer manufacturers in the southern regions remains at a seasonally high level. Additionally, influenced by the urea market conditions, the price of liquid ammonia is also continuing to rise. Coal-based synthetic oil companies have actively raised product prices several times in response to market conditions; on May 8, the selling price of urea exceeded 3,000 yuan, setting a new historical high for urea prices. Good sales performance is closely linked to an excellent sales team. In order to keep up with the pace of successful production transitions, the company quickly restructured its sales team after such transitions; it sent members on various training trips for learning from industry best practices, assembled a professional sales team by drawing on key employees from within the company, and divided this team into groups based on the type of products sold – namely a fertilizer group, a chemical products group, and a general products group. Each team defines its responsibilities and leverages its strengths to achieve professional operation and sales; the fertilizer team is responsible for the sale of urea, ammonium sulfate, and urea solutions, the chemical products team is in charge of the sale of liquid oxygen, liquid ammonia, and liquid nitrogen, while the comprehensive team handles the sales of utility services as well as water and gas products. With clear divisions of labor, each team uses professional websites every day to analyze the market situation of the products under their responsibility, and calls surrounding companies to find out current prices. This allows them to adjust product prices as needed in response to market changes. It can be said that the company now has clearer sales objectives, more accurate pricing, and more efficient processes. “Good quality is the fundamental reason for a product’s popularity in the market. Lu’an brand urea is produced using carbon dioxide stripping technology and Hydrotec’s large-particle granulation technique, resulting in particles of uniform size. It serves as a high-quality nitrogen fertilizer for agricultural use, offering not only excellent fertilization efficiency but also a longer duration of effect. ”Wu Bingjun, the head of the company’s sales department, explained. At present, the coal-based synthetic oil company is leveraging its existing sales network to promote its main and secondary products in order to increase awareness of them. Going forward, the company will use its flagship product, Lu’an brand urea, as a starting point for marketing efforts, and will intensify the promotion of various products such as urea and liquid ammonia. Adhering to a marketing strategy based on professionalism, market orientation, and quality, the company aims to establish the Lu’an brand as a leading urea product in China. By leveraging brand influence and customer feedback, it seeks to expand its market share and help the company overcome financial difficulties and achieve high-quality transformation and development.