Shaanxi Chemical’s new urea product makes its debut in the Northeast market

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Shaanxi Chemical’s new urea product launched in the Northeast market Author/Source: Sinochem News Network Date: 2021-10-28 Clicks: 13 Starting from October 10, the new urea product launched by Shaanxi Chemical’s agricultural inputs company was introduced in the Northeast market, marking the first step in entering this region and breaking through the limitation that Shaanxi Chemical’s urea could only be sold in southern areas. Since the beginning of this year, factors such as a sharp rise in raw material prices have repeatedly hindered the operation of the bulk chemical trading business as well as its ability to generate profits. To further expand the trade channels for agricultural inputs, based on extensive research conducted on multiple occasions, Shaanxi Chemical Company, taking practical considerations into account, focused on four aspects: group resources, product functions, brand enhancement, and marketing strategies. Following the launch of the “Manganese Oxide Bull” and “Selenium Oxide Bull” brands, it introduced another innovative brand – “Zhen Niu No.1” urea – in order to develop a diversified sales strategy that ensures seamless integration with market demands and thus opens up broader opportunities for growth. To date, the self-branded urea produced by Shaanxi Chemical Agrochemicals Company has spread from East China, South China, Southwest China, and Central China to the vast black soil regions, earning unanimous praise from the market.